Martha’s Table and Lyft Join Forces to Provide Grocery Access to Residents East of the River
By Jessalyn Schwartz Starting on January 1, 2019, the Lyft Grocery Access Program will offer affordable rides to three East of the River grocery stores for 500 eligible families in an effort to combat common barriers of transportation and access to healthy foods. Lyft has partnered with Martha’s Table, a local nonprofit, that has been working to strengthen families and communities through educational programming, healthy food projects and family support services, to implement the six-month pilot program. For $2.50 per ride, up to two members of participating families will be able to share rides to one of three local grocery stores (Giant at 1535 Alabama Avenue SE, Safeway at 322 40th Street NE, and Safeway at 2845 Alabama Avenue SE) or the Martha’s Table food markets (locations here). Eligible families must have at least one child enrolled in one of the six participating elementary schools or engaged in Martha’s Table’s educational programs and must attend an in-person orientation with Martha’s Table and Lyft prior to using their rides. Families will receive up to 50 rides through June 30, 2019. According to Lindsay Morton, Director of Healthy Markets at Martha’s Table, families have long reported that transportation is one of the top three barriers to accessing grocery stores. The program seeks to lessen the financial and logistical burdens associated with getting to grocery stores. Lyft has been a supporter of Martha’s Table for over a year and came to the nonprofit to find a way to stand with the DC community and leverage each entity’s powers to combat issues with food access and the prevalence of food deserts. Martha’s Table has been an essential player in working to resolve this problem in the city and is known to be a convener of both residents utilizing their programs and influencers who may impact the scalability of effective efforts. Collaborating through a series of meetings, Lyft and Martha’s Table were able to come up with a number of ideas, test their efficacy, and quickly bring the pilot program to fruition. Martha’s Table has reached out to local partner schools, families engaged in their programming, and community members to spread the word. If the program proves successful, they will seek to generate funding strategies to take the program to a larger scale. The goal is to first expand the program to more families in Wards 7 and 8 and then to grow the program to reach the rest of the District, and the greater DC Metro area. The program will utilize a survey model to assess its efficacy, with participants sharing information on their grocery shopping habits before, during, and at the conclusion of the pilot period. Morton shared that the enthusiasm from last week’s announcement has made the idea of implementing the program on a larger scale seem possible and that the organizations were excited to begin the new year with an innovative approach to reducing transportation and food access barriers in DC. For more information about the program, please visit the Lyft Grocery Access Program website. Families interested in joining the program can apply here. Registration is on a first come, first served basis. Registration will remain open until 500 families are enrolled. Jessalyn Schwartz is an editor of East of the River Profiles.